Retain students with a music business certificate that runs itself.
Increase retention
Generate revenue
Expand offerings
Students want to break into the music business.
We give you a turnkey certificate that increases retention and pays for itself.
A certificate with your department’s brand on it.
Powered by FTS.
Music Business Foundations Certificate
A virtual program that helps students apply business principles to the music industry and launch creative ventures.
6 weeks
Launched at:
Texas State University
via the Center for Entrepreneurship & Innovation
North Carolina A&T State University
Launching Spring 2026
Retain students who want to transfer.
Fall ‘25 insight:
50-65% of students who attended our workshops have considered transferring for music business offerings.
Offer a new certificate without doing more work.
We deliver:
✓ A six-week curriculum that doesn’t compete with your courses
✓ Instruction from industry professionals
✓ 1:1 career coaching & job opportunities
Marketing support included.
We’ll bring you:
✓ Qualified leads from FTS workshops and events
✓ A plug-and-play marketing kit
✓ Prospective students interested in other programs your school offers
License the program.
Earn revenue year-round.
How it works:
✓ University licenses the program each semester
✓ Current students participate at no cost
✓ Non-student enrollments generate direct revenue for the university
One semester license
Includes 10 student seats covered by the license.
Unlimited additional enrollments – university keeps 100% of tuition revenue.
Two semester license
Includes 20 student seats covered by the license.
Unlimited additional enrollments – university keeps 100% of tuition revenue.
Three semester license
Includes 30 student seats covered by the license.
Unlimited additional enrollments – university keeps 100% of tuition revenue.
All licenses include:
✓ Six-weeks of virtual instruction
✓On-demand video lectures
✓1:1 career coaching post-program
✓ Guest lectures with industry professionals
✓ Immediate networking with current and past classmates
Gauge student demand before committing.
We’ll work with you to:
Step 1
Host a music industry-related workshop open to all majors.
Step 2
Identify students interested in the program.
Step 3
Launch a pilot based on interest.
Students see real results.
Case study:
The program at a glance.
14 Texas State students participated in the Navigating the Music Business program via sponsorship from the Center of Entrepreneurship & Innovation.
5 students were referred to or applied for job opportunities and were successfully connected with companies such as SXSW and C3 Presents (producers of ACL Fest and Lollapalooza).
91% feel “confident” or “very confident” in their understanding of the music industry and how to navigate it.
All plan to network more actively in the music industry.
70% plan to seriously explore a career in the industry.
70% intend to seek internships and industry roles.
64% of students indicated they are “very likely” to engage in future programs offered by the university.
Rusti W.
Major: Sound Recording & Technology
Career Goal: Live Events and Production
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Owen A.
Major: Communication Design
Career Goal: Creative Director
“I just thought [working in the music industry] was so out there and something I shouldn’t even consider… But now I feel like I can actually do this, which is crazy.”
Erik R.
Major: Business Management
Career Goal: Artist Manager
“I came in with an idea and a dream, and through this program, no one treated it as worthless. Instead, people believed in me and walked with me through the process of understanding what it might take to bring it to life.”
Students land roles at powerhouse companies.
The largest traveling hip-hop festival in the world.
One of the largest creative conferences and festivals in the world.
One of the largest talent agencies in music and entertainment.