Working in the music industry shouldn’t be a mystery for students.

Students who want to work in music
struggle with:

Majoring in fields they’re not passionate about

Limited access to working music industry professionals

Professors and advisors lacking industry-related resources

Become a Campus Member of the

Navigating the Music Business

Certificate Program

A six-week virtual program that helps your students develop essential skillsets and find their place in the music industry.

Week 1 - Hiring for an Artist’s Team

Students learn a hiring and expectation framework to build a strong support team for an artist’s career.

Week 2 - Marketing for the Modern Era

Students explore a marketing and messaging framework designed to connect with modern audiences and build an artist's brand.

Week 3 - Music Publishing Principles

Students develop a framework for building value in an artist’s song catalog, focusing on registration, monetization, and growth.

Week 4 - Legal Aspects & Deal Structures

Students learn how to read, analyze, and draft basic deals, providing them with essential legal knowledge for the music industry.

Week 5 - Booking Strategies for Concerts and Festivals 

Students discover how to develop successful artist shows and learn to track critical business metrics for live events.

Week 6 - Course Wrap-Up and Final Project

Students combine all the frameworks from the course into a final project, applying their knowledge to real-world scenarios.

Select a membership and give your students the launchpad they need.

Enroll 15

… students in Navigating the Music Business

$5,200/year

Enroll 30

… students in Navigating the Music Business

$10,400/year

Enroll unlimited

… students in Navigating the Music Business

$15,600/year

All tiers include:

  • Year-long access to virtual meetings covering six weeks of foundational music industry education.

  • Year-long access to pre-recorded lectures taught by artist manager and executive Philip Payne.

  • 1:1 coaching sessions to help organize rollout plans or any career needs.

  • Guest lectures with industry professionals sharing real-world insights.

  • Immediate networking with current and past classmates for collaboration and support.

  • Tailored student pairings based on shared interests and career goals. 

How to get started:

1 . Meet with us

We’ll discuss how we can best support your students’ interests and needs.

2. Select and enroll students

Choose your candidates or open an application process to find the right fit.

3. Track student successes

We’ll provide detailed reports on student successes and progress throughout and after the semester.

How FTS Helped a Student Land Their First Job in as a Booking Agent

Alumni Case Studies

CHALLENGES

Although Brooke W. – a University of Texas at Austin senior – had a strong passion for music, she needed guidance on how to stand out in a crowded job market and present herself as a strong candidate to potential employers. She sought support in refining her resume, building confidence in her job search, and making the leap from college to a professional career.

SOLUTION

After completing the program, Brooke worked closely with an FTS Student Success Coach, who helped her refine her resume, highlight her experiences, and develop a tailored approach to her job applications. She also received coaching on how to navigate the music job market, present herself effectively, and pursue opportunities that aligned with her career goals.

RESULTS

Shortly after working with the FTS team, Brooke landed a full-time role as a Booking Agent Assistant at Paladin Artists in Los Angeles. Additionally, she secured a part-time event management position at SoFi Stadium, further expanding her hands-on experience in the live events space.

“I wanted to thank you for all your advice, kindness and support regarding my move and my job search. I just wanted to give you an update and let you know that your help paid off!”

How FTS Helped A Recent Graduate Land a Role as a Marketing Coordinator

Alumni Case Studies

CHALLENGES

Florida State University grad Simon L. needed guidance on how to effectively pitch himself to a major brand like Rolling Loud. He wasn’t just looking to apply for a job—he wanted to carve out a unique role that aligned with his skills and long-term goals. However, he lacked a clear strategy for how to approach the company, present his value, and prepare for interviews.

SOLUTION

FTS worked closely with Simon, helping him craft a tailored pitch specifically for Rolling Loud. Using the FTS Pitch Framework, we showed him how to structure a compelling presentation that highlighted his experience and proposed how he could contribute to the company in a fresh way. We also provided one-on-one interview prep coaching, ensuring he was confident and well-prepared to articulate his value.

RESULTS

Simon successfully landed a role as a Marketing Coordinator at Rolling Loud Music Festival. By using the frameworks and strategies provided by FTS, he was able to transition smoothly out of concert promotion and step into a new, high-profile role within a leading brand in the live music industry.

“When I think about my career, I picture a front door with a massive FTS sticker on it.”

FTS has hosted music business-related events at universities such as:

Help your students develop lasting skill sets in a creative field.

Download the free guide and send it to the students who need it the most.