How Claire Bogle Became A Multifaceted Music Business Entrepreneur


Claire Bogle developed the ability to execute at a high level early in her career.

Only 29 years old, she holds down multiple powerful positions. She is a partner of management firm EQT, co-founder of Austin-based concert promoter/festival producer ScoreMore Shows, and a passionate artist manager.

“I came from a town of 800 people called Dexter, New Mexico, and nobody really makes it out,” she said. “You either become a rancher or a farmer, which is all well and good, but that wouldn’t have worked for me.”

After a brief stint at the University of New Mexico, she moved to Austin, Texas, and enrolled in Austin Community College’s music business program. In 2009, she partnered with a savvy University of Texas student, Sascha Stone Guttfreund, to launch ScoreMore Shows. The company quickly became Texas’ premier concert promoter, booking up-and-coming hip-hop acts.

“When we booked J. Cole in Houston, it clicked for me how special it was,” Claire recounts. “[He] sold it out, everybody knew the words, and he came back to the truck and he just looked in-awe, almost in tears. I was like, ‘Yo, are you good? What’s wrong?’ and he said, ‘We’re in Houston, Texas, thousands of miles from my hometown and everybody knew the words. That’s insane.’”  

The duo, still teenagers, replicated those experiences for then-fledgling acts such as Kendrick Lamar, Wiz Khalifa, Mac Miller, Chance the Rapper and more.  

But Bogle was at a crossroads. Still a student, she was missing classes in order to tour.

“The head of the music business department actually told me, ‘Claire, what you’re learning on the road and what you’re learning currently is something you can’t teach in a textbook. This is a career field in which you learn by doing, and honestly, you’re screwing up your credits, so pick one.’ I said alright, cool, and I started touring.”

In 2013, ScoreMore introduced their traveling music festival JMBLYA (initially stylized as Jambalaya). The festival yielded a $186,000 loss for the company. Still, she learned a number of valuable lessons about throwing a music festival, including:

  • Stay away from indoor venues

  • Make sure to control the ancillary revenue (bar sales, vendors, parking)

  • Allocate 4-6 months of lead time

  • Identify who the fans are

Claire pictured with Trae the truth (Photo BY:  Greg noire )

Claire pictured with Trae the truth (Photo BY: Greg noire)

The crew eventually bounced back the next year with an improved process. Since then, ScoreMore has cultivated a sustainable festival business by producing Travis Scott’s Astroworld Fest, J. Cole’s Dreamville Fest, Mala Luna Music Fest and more.

But the key to their redemption in the festival space was more than understanding what went wrong.

“Maintaining relationships is really important, forever,” Bogle said. “You never know who’s going to end up where. The music industry is a very relationship-driven industry. Always do good business. Always take care of people.”

During her time spent as a promoter, she also grew an interest in artist management. She managed Colombian songstress Kali Uchis before partnering with EQT, home to JPEG Mafia, Smino, Masego, Tommy Genesis, GoldLink, and more.

“Everything I touch has to feel right in my gut. I love being partners with artists. I love coming up with the mood boards and the storyboards and the creative direction and really honing in and helping an artist realize their dreams.”

In 2018, after nearly a decade of hosting concerts and producing music festivals, ScoreMore became the youngest company ever to be acquired by Live Nation.

Though grateful for the opportunities and experiences her career has granted her thus far, Bogle sees beyond monetary success and notoriety amongst the industry’s elite.

“Success to me isn’t one big moment. It’s about having a positive impact on the lives of everyone I encounter.”