How Sierra Lever Evolved Into A Savvy Major Label Marketer

How Sierra Lever Evolved Into A Savvy Major Label Marketer

Sierra Lever is the Associate Marketing Director at Columbia Records, home to Beyonce, Tyler, The Creator, Lil Nas X, and more. In this exclusive, she reveals why she left a promising role at Nike to pursue a career in music, how she pushed through 5-hour commutes from Phoenix to LA, and how she approaches marketing. 

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