An Inside Look At The Career Of Interscope Records’ VP of Publicity Ray Alba

An Inside Look At The Career Of Interscope Records’ VP of Publicity Ray Alba

Ray Alba landed an internship at Interscope Records as a student at USC and hasn't left since. He has since orchestrated press coverage for Kendrick Lamar (and the entire TDE roster), Rae Sremmurd, and more. In this FTS exclusive, Ray details his rise within the industry, reveals his PR strategies, and looks back on the transformative milestones in his career.

Read More

Co-Founder, President, Professor: How Michelle McDevitt Became An All-Star Publicist

Co-Founder, President, Professor: How Michelle McDevitt Became An All-Star Publicist

Audible Treats has become one of the most respected independent public relations firms in the industry. For the past 15 years, Michelle McDevitt has been building her company's and clients' reputations by securing interviews, articles, and covers in publications like Forbes, Rolling Stone, and GQ. If you've ever wondered about how to start your own public relations firm, Michelle is one of the best to learn from.

Read More