How Audiomack's Niche Value Proposition Established It As A Competitor In Music Streaming

How Audiomack's Niche Value Proposition Established It As A Competitor In Music Streaming

Music streaming service Audiomack is strategically positioning itself as an integral part of an artist’s marketing strategy. Despite fierce competition from corporate entities like Spotify and Apple Music, Audiomack is relying on its simple value proposition to scale its freemium business model.

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How Julius 'J' Erving Is Empowering Hip-Hop Artists With New Digital Distribution Company

How Julius 'J' Erving Is Empowering Hip-Hop Artists With New Digital Distribution Company

Hip-hop artists are avoiding long-term recording contracts and opting for less constrictive distribution deals. Because of this, industry vet Julius "J" Erving stepped away from artist management to create Human-Re-Sources, a digital distribution company created for artists to take back control of their music.

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