Navigating The Music Business Program
Next semester begins Wednesday, February 18, 2026
This is for you if:
You’re an artist or professional with some industry experience.
You need business frameworks and strategic guidance to move forward.
You have an entrepreneurial mindset.
You’re looking to apply practical tactics and take clear next steps.
What’s covered in the program?
February 29
Hiring for an Artist’s Team
We’ll identify the various roles of an artist’s team. You will gain an understanding of the independent and interconnected responsibilities of each role, how they support the artist, and how these specific roles on the artist’s team are compensated.
March 4
Marketing for the Modern Era
This week will teach you how to market an artist’s music, build their brand, and attract the modern consumer. You will learn how to identify a target demographic and psychographic, and how to help an artist stand out in a crowded marketplace.
March 11
Music Publishing Principles
This week will delve into the lucrative world of music publishing. You will learn how money is made in publishing, the difference between a co-publishing deal and an admin deal, and study some of the best publishing companies in the business.
March 18
Legal Aspects and Analyzing Deal Structures
This week will break down the various contracts and agreements that are given to, and created by, an artist and their team. You will learn how to identify and understand all necessary legal jargon and what to look out for in management, recording, distribution, and publishing deals.
March 25
Booking Strategies for Small Teams
This week we will break down best practices for booking more shows and the data points promoters are looking for. You’ll learn how to strengthen your cold outreach and alternative approaches to booking more shows.
April 1
Program Wrap-Up and Final Project
In the final week, we will recap the material covered throughout the class and provide detailed instructions for the final project.
What comes with career coaching?
✓ Three 1:1 sessions to dig into your challenges and goals.
✓ A personalized action plan that organizes your priorities and next steps.
✓ Monthly check-ins to support your progress.
The program also includes:
Navigating the Music Business Certificate awarded upon completion of the program and final project.
On-demand video lectures from Philip Payne (former manager, Tory Lanez).
Guest lectures with industry professionals sharing real-world insights.
Immediate networking with current and past classmates for collaboration and support.
Tailored student pairings based on shared interests and career goals.