The music industry could be your university’s new recruitment tool.
Universities today are facing new challenges:
Increasing financial pressures.
Fierce competition for students.
Retaining and engaging students.
This generation of students is creating and consuming music more than ever before.
Turn that interest into increased enrollment and retention.
Add micro-credentials to your existing degree paths.
Turnkey music business certificates that can be added to your music or business degree programs.
Music Business Foundations Certificate
A 101-level virtual program that helps students understand the basics of the music industry.
6 weeks
Perfect for: Students (especially non-music majors) who are curious about the music industry and how it operates.
OR
Navigating the Music Business Certificate
A 201-level virtual program that helps students who already have a foundation scale what they’re doing.
6 weeks
Perfect for: Students who are clear on their goals and need strategic, practical guidance to get there.
Use our programs as a marketing tool to drive enrollment.
When you add our programs to your existing degree paths, you immediately:
✓ Have a fresh selling point in your marketing materials for prospective music and business majors.
✓ Give your school the edge when students and parents are choosing where to enroll.
✓ Help students stand out in a competitive job market with a certificate employers recognize.
According to Coursera:
90% of students and recent graduates said including industry micro-credentials (or entry-level professional certificates) in an academic program would make them more likely to enroll in that program.
On average, 74% of employers are more likely to hire a graduate who has a professional certificate.
View the full report here.
Launch with minimal effort and low costs – and recoup quickly.
Choose programming for one semester or the whole year.
1 semester of programming
Admits 15 students in a certificate program per year.
2 semesters of programming
Admits 30 students in a certificate program per year.
3 semesters of programming
Admits 45 students in a certificate program per year.
Recoup your investment with as little as one additional full-time enrollment per year driven by our programs, depending on tuition rates.
According to Coursera:
Students in the US are 74% more likely to enroll in a degree program that offers industry micro-credentials.
Gauge student demand before committing.
We’ll work with you to:
Step 1
Host a music industry-related workshop open to all majors.
Step 2
Identify students interested in the program.
Step 3
Enroll students based on interest and an application process.
85% of students who enrolled in our programs are non-music majors.
Top majors enrolled:
Business
Computer / Information Sciences
Media / Communications
Creative Arts / Theatre
Sound Recording & Technology
Students will see tangible results.
14 Texas State University students participated in the Navigating the Music Business program in the summer of 2025.
Following the program:
5 students were referred to or applied for job opportunities and were successfully connected with companies such as SXSW and C3 Presents (producers of ACL Fest and Lollapalooza).
91% feel “confident” or “very confident” in their understanding of the music industry and how to navigate it.
All plan to network more actively in the music industry.
70% plan to seriously explore a career in the industry.
70% intend to seek internships and industry roles.
64% of students indicated they are “very likely” to engage in future programs offered by the university.
Rusti W.
Major: Sound Recording & Technology
Career Goal: Live Events and Production
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Owen A.
Major: Communication Design
Career Goal: Creative Director
“I just thought [working in the music industry] was so out there and something I shouldn’t even consider… But now I feel like I can actually do this, which is crazy.”
Erik R.
Major: Business Management
Career Goal: Artist Manager
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Students land roles at powerhouse companies.
The largest traveling hip-hop festival in the world.
One of the largest creative conferences and festivals in the world.
One of the largest talent agencies in music and entertainment.
Help your students develop lasting skill sets for a career they want.
Download the free guide and send it to the students who need it the most.