The music industry could be your new retention tool.
Universities today are facing new challenges:
Increasing financial pressures.
Fierce competition for students.
Retaining and engaging students.
Students are willing to transfer for music business offerings.
Every transfer risks $15,000-$50,000 in annual tuition per student.
Retain more students with music business micro-credentials.
Turnkey music business certificates.
Music Business Foundations Certificate
A 101-level virtual program that helps students understand the basics of the music industry.
6 weeks
Includes music industry-specific career coaching.
OR
Navigating the Music Business Certificate
A 201-level virtual program that helps students who already have a foundation scale their ventures.
6 weeks
Includes music industry-specific career coaching.
Offered through:
Texas State University’s Center for
Innovation & Entrepreneurship
Non-music majors are the most interested in working in music.
We surveyed 110 students and recent grads who expressed interest in learning more about careers in the music industry.
38% came from Business fields
Including management, marketing, finance, and accounting
18% from STEM fields
Including engineering and computer science
14% from Social Sciences fields
Including political science and sociology
Keep more revenue.
When you offer our programs, you immediately:
✓ Keep 100% of the revenue generated from enrolling alumni and your community.
✓ Have a fresh selling point in your marketing materials for prospective students.
✓ Retain students who might leave for schools offering music business majors.
According to Coursera:
Students in the US are 74% more likely to enroll in a degree program that offers industry micro-credentials.
Gauge student demand before committing.
We’ll work with you to:
Step 1
Host a music industry-related workshop open to all majors.
Step 2
Identify students interested in the program.
Step 3
Launch a pilot program based on interest and an application process.
Choose a program for one semester or the whole year.
One-semester program includes:
Free admission for 15 students in a music business certificate each year.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
Two-semester program includes:
Free admission for 30 students in a music business certificate each year.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
Three-semester program includes:
Free admission for 45 students in a music business certificate each year.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
We provide a low-lift launch for staff.
Students will see tangible results.
Case study:
Texas State University’s Center for Innovation & Entrepreneurship
The program at a glance.
14 Texas State students participated in the Navigating the Music Business program in the summer of 2025.
5 students were referred to or applied for job opportunities and were successfully connected with companies such as SXSW and C3 Presents (producers of ACL Fest and Lollapalooza).
91% feel “confident” or “very confident” in their understanding of the music industry and how to navigate it.
All plan to network more actively in the music industry.
70% plan to seriously explore a career in the industry.
70% intend to seek internships and industry roles.
64% of students indicated they are “very likely” to engage in future programs offered by the university.
Rusti W.
Major: Sound Recording & Technology
Career Goal: Live Events and Production
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Owen A.
Major: Communication Design
Career Goal: Creative Director
“I just thought [working in the music industry] was so out there and something I shouldn’t even consider… But now I feel like I can actually do this, which is crazy.”
Erik R.
Major: Business Management
Career Goal: Artist Manager
“I came in with an idea and a dream, and through this program, no one treated it as worthless. Instead, people believed in me and walked with me through the process of understanding what it might take to bring it to life.”
Students land roles at powerhouse companies.
The largest traveling hip-hop festival in the world.
One of the largest creative conferences and festivals in the world.
One of the largest talent agencies in music and entertainment.
Help your students develop lasting skill sets for a career they want.
Download the free guide and send it to the students who need it the most.