The music industry could be your university’s secret recruitment tool.
Students who want to work in music
often struggle with:
Choosing a school based on its music business program options.
Mixing majors to create their own music business path.
Dropping out because the debt isn’t worth it.
Students can learn the music business in 6 weeks.
Our certificate programs serve as a value-adding extension to your existing offerings.
Add these onto your existing music or business degree programs.
Music Business Foundations Certificate
A 101-level virtual program that helps students understand the basics of the music industry.
6 weeks
Perfect for: Students (especially non-music majors) who are curious about the music industry and how it operates.
Navigating the Music Business Certificate
A 201-level virtual program that helps students who already have a foundation scale what they’re doing.
6 weeks
Perfect for: Students who are clear on their goals and need strategic guidance to get there.
Each Program Includes:
Certificate awarded upon completion of the program and final project.
6 weeks of virtual instruction.
On-demand lectures taught by artist manager and executive Philip Payne.
1:1 coaching sessions to help organize rollout plans or any career needs.
Guest lectures with industry professionals sharing real-world insights.
Immediate networking with current and past classmates for collaboration and support.
Tailored student pairings based on shared interests and goals.
Use our programs as a marketing tool to drive enrollment.
✓ Have a fresh selling point in your marketing materials for future music and business majors.
✓ Set your school apart with credible, industry-aligned programs that meet student demand.
✓ Help students stand out in a competitive job market with a certificate employers recognize.
Launch with minimal effort and low costs – and recoup quickly.
1 semester of programming
$6,700
Admits 15 students in a certificate program per year
2 semesters of programming
$13,400
Admits 30 students in a certificate program per year
3 semesters of programming
$20,200
Admits 45 students in a certificate program per year
Recoup your investment with as little as one additional enrollment per year driven by our programs.*
*Dependent on school’s tuition rates.
Students of our programs see tangible results.
14 Texas State University students participated in the Navigating the Music Business program in the summer of 2025.
Following the Program:
5 students were referred to or applied for job opportunities and were successfully connected with companies such as SXSW and C3 Presents (producers of ACL Fest and Lollapalooza).
91% feel “confident” or “very confident” in their understanding of the music industry and how to navigate it.
All plan to network more actively in the music industry.
70% plan to seriously explore a career in the industry.
70% intend to seek internships and industry roles.
64% of students indicated they are “very likely” to engage in future programs offered by the university.
Rusti W.
Major: Sound Recording & Technology
Career Goal: Live Events and Production
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Owen A.
Major: Communication Design
Career Goal: Creative Director
“I just thought [working in the music industry] was so out there and something I shouldn’t even consider… But now I feel like I can actually do this, which is crazy.”
Erik R.
Major: Business Management
Career Goal: Artist Manager
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Students have landed internships and roles at companies such as:
The largest traveling hip-hop festival in the world.
One of the largest talent agencies in music and entertainment.
The label and management company behind Grammy-nominated artists such as Summer Walker, DVSN & more.
Have a shortcut for engagement and retention.
Investing in an FTS program helps your school:
Launch students’ careers in the music industry quickly.
Reach students who often don’t engage with traditional campus programming.
Boost retention by offering programs students value.
Turn students into proud advocates who share what your school made possible.
Help your students develop lasting skill sets for a career they want.
Download the free guide and send it to the students who need it the most.