The music industry could be your new engagement tool.
Universities today are facing new challenges:
Increasing financial pressures.
Fierce competition for students.
Retaining and engaging students.
Students across majors want to engage with the music business.
We surveyed 110 students and recent grads who expressed interest in learning more about the music industry.
38% came from Business fields
18% from STEM fields
14% from Social Sciences fields
Engage more students with music business programming.
Turnkey entrepreneurial-focused certificates.
Music Business Foundations Certificate
A 101-level virtual program that helps students apply business principles to the music industry and launch creative ventures.
6 weeks
OR
Navigating the Music Business Certificate
A 201-level virtual program that helps students who already have a foundation grow and scale their creative ventures.
6 weeks
Both programs offered through:
Texas State University’s Center for
Innovation & Entrepreneurship
Engage students & generate revenue.
When you add our programs to your existing offerings, you immediately:
✓ Have a fresh program to engage students with.
✓ Keep 100% of the revenue generated from enrolling alumni and your community.
✓ Retain students who might leave for schools offering music business majors.
Gauge student demand before committing.
We’ll work with you to:
Step 1
Host a music industry-related workshop open to all majors.
Step 2
Identify students interested in the program.
Step 3
Launch a pilot program based on interest and an application process.
Offer programming for one semester or the whole year.
One semester of programming
Free admission for 10 students in a music business certificate.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
Two semesters of programming
Free admission for 20 students in a music business certificate.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
Three semesters of programming
Free admission for 30 students in a music business certificate.
Unlimited additional enrollments for alumni or community members – university keeps 100% of the revenue.
We provide a low-lift launch for staff.
Students will see tangible results.
Case study:
Texas State University’s Center for Innovation & Entrepreneurship
The program at a glance.
14 Texas State students participated in the Navigating the Music Business program in the summer of 2025.
5 students were referred to or applied for job opportunities and were successfully connected with companies such as SXSW and C3 Presents (producers of ACL Fest and Lollapalooza).
91% feel “confident” or “very confident” in their understanding of the music industry and how to navigate it.
All plan to network more actively in the music industry.
70% plan to seriously explore a career in the industry.
70% intend to seek internships and industry roles.
64% of students indicated they are “very likely” to engage in future programs offered by the university.
Rusti W.
Major: Sound Recording & Technology
Career Goal: Live Events and Production
“I feel like I’m walking away from this with more knowledge, more confidence… The program has renewed my sense of purpose…There are things I’ve never considered as a career that now, going through this class, I’ve learned actually exist. It broadened my horizons.”
Owen A.
Major: Communication Design
Career Goal: Creative Director
“I just thought [working in the music industry] was so out there and something I shouldn’t even consider… But now I feel like I can actually do this, which is crazy.”
Erik R.
Major: Business Management
Career Goal: Artist Manager
“I came in with an idea and a dream, and through this program, no one treated it as worthless. Instead, people believed in me and walked with me through the process of understanding what it might take to bring it to life.”
Students land roles at powerhouse companies.
The largest traveling hip-hop festival in the world.
One of the largest creative conferences and festivals in the world.
One of the largest talent agencies in music and entertainment.
Help your students develop lasting skill sets for a career they want.
Download the free guide and send it to the students who need it the most.